New Asda will not open 24 hours

By Tim Clarke 13/02 Updated: 14/02 09:36

Buy photos » The new Asda store in Lowesmoor. Picture by Nick Hands 0212028NHR1

ASDA has shelved plans to make its eagerly awaited new supermarket in Lowesmoor a 24 hour store.

Excitement is building ahead of the opening of Asda, which will have shoppers rushing for the aisles on March 26.

But The Standard can reveal the supermarket giant has decided not to make it a 24 hour superstore, as first planned.

Instead it will open from 6am to 10pm Monday to Saturday and from 11am to 5pm on Sundays.

An Asda spokesman said: "We open our stores at times that suit our customers. There currently isn’t the demand to keep the store open for 24 hours, however we will review this once the store commences trading."

With just six weeks to go until it opens its doors the store has already filled all of its 270 full time positions after nearly 4,000 people applied for just over 300 full and part time positions.

Store manager Richard Kinnea said he had been "humbled" by the amount of interest from the public.

Mr Kinnea, from Kingswinford, is no stranger to the challenge of opening a new supermarket having successfully managed the arrival of an Asda store in Halesowen three years ago.

And while the 44-year-old admits it is a massive responsibility he said he was relishing the challenge of opening the city's first ever Asda.

"Worcester is in what we refer to as an Asda desert so it should be exciting to bring what we have to offer to Worcester for the first time. It's also great to be involved in doing work for the local community."

Mr Kinnea, who worked for former supermarket chain Safeway for 14 years before joining Asda nine years ago, said the store would add a lot to what Worcester already had to offer shoppers.

"I think Worcester is a fantastic city and whatever you are looking for you can get it," he said.

"What Asda will bring is more choice. We know wherever we open an Asda store we drive down the cost of living. We make goods more affordable to people."

The 41,000 square foot supermarket is the anchor store at the heart of the £75million St Martin's Quarter development, which will eventually include more shops, restaurants and leisure facilities.

A 503-space multi-storey pay and display car park is also being built which will be available for anyone to use, with Asda shoppers able to reclaim the money they spend on parking after a minimum spend in store.

Local primary schools are already involved in a competition to create an Asda jingle which will be played on the radio ahead of the opening.

Then on the day itself shoppers will be entertained by the Asda Breakfast Show as well food tasting before the ribbon is cut at 10am.

Buy photos» Store manager Richard Kinnea. (s)

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