Air Ambulance lands cash boost from supermarket

Buy photos » Sainsbury's PR ambassador Chris Weston, the Midlands Air Ambulance's fund-raising manager Annie Newell, checkout supervisor Helen Smith and store manager Alan Logie, celebrate the supermarket's fund-raising efforts. Picture by Marcus Mingins 2212013MMR. Order this picture at www.buyphotos247.com

GENEROUS staff and shoppers at a Worcester supermarket have helped Midlands Air Ambulance land a cheque for nearly £3,000 to support its life-saving work.

The money has been raised by Sainsbury's Blackpole store after it chose the charity to benefit from a year of fund-raising efforts.

Customers at the supermarket voted back in May last year for the Midlands Air Ambulance to become the store's local charity partner and since then staff have organised a host of fund-raising activities.

These have included a sponsored cycle ride to the charity's helicopter base which collected £150 and dress-down days.

Annie Newell, the charity's fund-raising manager said: “We’re really grateful for the fantastic efforts of the colleagues and customers at Sainsbury’s Blackpole. They have really helped to raise the profile of our charity in Blackpole. We’d like to thank every customer who’s helped contribute to this fantastic total."

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