Motorists urged not to endanger lives by drink-driving

By Tristan Harris Tuesday 04 December 2012 Updated: 06/12 09:38

THE DANGERS of drink-driving are being highlighted as part of a festive clampdown on motorists who put people's lives at risk by flouting the law.

Posters, beermats and other material will appear in pubs and clubs throughout Worcestershire in an effort to make people think more seriously about the consequences of drink or drug driving.

At the heart of the campaign is a series of online blogs and videos of five everyday characters who unwittingly take a risk.

Over the past three years three people have lost their lives in Worcestershire and 29 were seriously injured in collisions where drink or drugs were a contributory factor. Another 228 suffered slight injuries.

The campaign hopes to reach out to motorists to raise awareness of what could happen to them if they make the decision to drive after drinking.

Vicki Bristow, communications manager at the Safer Roads Partnership for West Mercia, said: "There are still people out there who feel they can gamble with drinking and driving and think they know how much the limit is but the simple fact is, there is only one way of being sure that you are safe to drive and that is not to drink at all. We would also ask people to consider other options when out drinking over the festive season, public transport, taxis and sharing nominated drivers are easy to arrange - drinking and driving simply isn’t worth the risk.”

The winter drink drive campaign will also see police carrying out random checks at any time of the day or night.

Superintendent Lee Davenport for Warwickshire and West Mercia Police said: “Cracking down on those who take drugs or drink and then drive is a year round commitment for Warwickshire and West Mercia."

"However, we are very aware the festive season can present opportunities where people are tempted to drive after taking drugs or drinking. To combat this, extra patrols will be conducted in the run up to and over Christmas and New Year, in a bid to tackle those who commit the unacceptable act of drinking or drug driving.”

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